Mastering Customer Segmentation: Deep Techniques for Optimized Email Engagement
Effective customer segmentation is the cornerstone of high-impact email marketing. While many marketers understand the basics—demographic or transactional data—true mastery involves leveraging advanced, actionable segmentation techniques that enable hyper-personalized, timely, and relevant messaging. This article dives into specific, step-by-step methods to refine your segmentation process, ensuring each email resonates deeply with its intended audience. 1. […]
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